Email has an ability many channels don’t: creating valuable, personal touches. Getting the like is easy, email marketing helps create trust with the client.
Charley.io
Where are you based?
We are based in Atlanta, GA USA though we also have team members in Florida, as well as India.
How has Charley helped organization optimize marketing efficiency using your software?
When we developed Charley, our goal was to create a product that was easy-to-use yet powerful enough to drive an organization's email marketing efforts. We focused on features like SmartSend and Recycler to give small businesses the opportunity to use enterprise level solutions designed to optimize and improve campaign results.
In addition to Charley that handles all of your email marketing, we also developed Rekko, which is a complete online marketing platform that allows marketers to deliver dynamic content to your website to visitors based on behaviors. The combination of the two is the perfect platform for marketers that want a single solution that can handle the online and offline marketing needs.
What is your competitive advantage in digital marketing?
The main advantage of Charley and Rekko is that it is a singular platform with shared, real-time analytics that gives marketers an overall view of both their website marketing and their email marketing in one easy-to-use platform.
We have developed some great features for both Charley and Rekko providing enterprise-level tools to smaller businesses that would not normally be able to compete with companies like Amazon as it relates to marketing. Here's an article that gives a rundown of the features for each.
How much does your software cost?
Charley pricing is based ont he number of subscribers on your list(s). Our platform start from $19.95/month and go up from there. If you would like a better pricing, feel free to check out plan calculator here. Here's a feature comparison list to give you an idea of what kind of features are included - http://rekko.com/charley-vs-mailchimp-email-marketing
How many countries do you cover and plan to cover by the end of December 2016?
We are continually growing into new countries each day as we introduce Charley to marketing teams searching for a much easier and powerful way to execute on their email marketing strategies. Our solution is not designed of any specific area or country so as long as companies can access the solution via the web, they are able to use Charley.
What's the future for Charley.io?
Our goal has always been to develop a solution that makes marketer's lives easier and allows them to compete with much larger companies like Amazon. A great deal of our development is driven by our clients needs. At this point, we are working on our APIs that will allow Charley to communicate with other solutions, social marketing and web push notifications.
Advise you can give to organizations that want to or is using your software?
For organizations that do not have an email marketing platform, are looking for a change or simply want to see what else is out there, we would be happy to walk you through the platform because we love sharing what we do and hearing how we can improve.
Email is still the #1 way of communicating with your customers and prospects. Having the right tools in place will not only make you more effective but also yield much better results. Since we all have 100 things to do on a daily basis, email marketing is one thing you can do very easily and quickly so you can get to the rest of your to-do list.
Current customers using Charley have some great tools at their disposal but I would recommend also trying out some of the Rekko features to help with website marketing. We have features like email capture to help build your subscriber list and echo campaigns to reinforce the message that you delivered via email (i.e coupon code) where we have seen conversion rate increases of nearly 65%!
Aside from creating a super-easy email platform, we also developed some awesome new features unique to Charley aimed at improving your conversion rates and helping you get more stuff done.
SmartSend: SmartSend is an exclusive Charley feature that optimizes the delivery times of your email blast campaigns. How does it work? When turned on, SmartSend will look up each recipient in Charley’s database and see when they last opened an email from you or last visited your website. Based on this information, SmartSend will deliver the email at the hour closest to the recipient’s activity. This insures that we catch them when they’re most likely to check their email.
Email Capture Form Wizard: Here’s the other option to adding email addresses to your list(s). Our wizard takes you through a simple step-by-step process to delivering a beautiful email capture form on your site as a pop-on using smart delivery profiles, custom designs with no coding required. And don’t worry! It’s responsive. You can read more about customizing an email capture form pop-onhere.
How emailsare captured from wizard
Marketing Widgets: Easily create messages and promotions inside a Rekko Marketing Widget (banners, pop-ons, toolbars, and interstitials) to be displayed on your website. The widgets range from simple html banners inserted into pages to eye-catching pop-ons and full-page interstitials.
Inline HTML Banner: Deliver HTML banners inline with your page based on visitor behavior. Simply insert HTML and CSS into editor and Rekko can deliver it as part of the web page. Banners can be inserted into page by identifying a Div ID or CSS Selector. Rekko also features a WYSIWYG editor that allows you to mouse over page and select area to insert content.
Deliver HTML banners inline with your website based on visitor behavior
Popon/Lightbox: Deliver any HTML as a popon on your site. Great for intervention type campaigns where you want to interrupt the browsing session with a message/creative. Popons are delivered as a layer on top of current page so not impacted by pop-up blockers. Creative is centered on page with background grayed out to focus user on delivered message.
Rekko Popon Targeting Repeat Shoppers
Toolbar: Toolbars are essentially banners that attached to the top or bottom of page that slide open to reveal any message you like. The message can be simple text or rich HTML for a more graphic heavy presentation. Configuration options allow you to specify exact size, position and slide behavior to best fit your needs.
Benefits Of Email Marketing
Maximizes marketing ROI (Return on Investment).
Increases customer loyalty and profitability.
It gently leads a prospect through the sales process, providing important data and drives the prospect to your Website.
Improves tracking and feedback.
Most types of marketing and advertising are difficult to measure, with email, everything can be tracked.
Lower cost compared to mainstream marketing channels.
Sign up with Charley http://charley.io/ and focus on growing your list of the time as newer subscribers are more engaged adding to healthier open rates and higher ROI.
Interesting! I didn’t know anything about email marketing but I am sure I will find more information from here after I take help of Pay Per Click Advertising for my business. There is a lot of pressure on my head for this business and I don’t want this to all down in the market.
Interesting! I didn’t know anything about email marketing but I am sure I will find more information from here after I take help of Pay Per Click Advertising for my business. There is a lot of pressure on my head for this business and I don’t want this to all down in the market.
ReplyDelete